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A record of creative leadership and strategic impact across global, national, and emerging healthcare brands. Work spans multiple therapeutic categories, product life cycles, and audience segments within the pharmaceutical and biotech space.
Demonstrating advanced strategy, creative direction, and technical excellence. Proven expertise in elevating brands and delivering measurable results across diverse disease states.
Therapeutic & Disease State Experience
Immunology + Neurology + Rare Disease + Hematology + Oncology + Cardiology + Endocrinology + Respiratory + Rheumatology + Gastroenterology + Infectious Disease + Ophthalmology + Pulmonology + Nephrology
Lifecycle & Engagement Scope
Pre-launch strategy + Launch campaign development + HCP and patient communications + Unbranded disease education/awareness + Omnichannel experience design + Digital ecosystem + Social and content systems
A structured approach to creativity that blends strategic rigor with conceptual exploration. Focused on the intersection of form and function, the process ensures that ideas work across every medium—not just visually, but structurally, behaviorally, and emotionally.
Identifying the core truth, tension, or opportunity that shapes the foundation of the work.
Transforming strategic insights into clear, adaptable ideas that scale across channels.
Designing systems where visual identity, language, experience, and utility reinforce one another.
Ensuring every idea is strategically tailored to the strengths of each platform while maintaining cohesive brand storytelling. Partnering closely with cross-functional teams to translate creative concepts into highly effective executions, strengthening alignment across the organization but also helps us optimize engagement at every touchpoint.
Moving concepts into production with clarity, craft, and a focus on delivering measurable results; using advanced tools to expand potential, accelerate iterations, and unlock new creative directions. Each production presents opportunity to strengthen relationships with trusted vendors and collaborators, ensuring smoother workflows as well as teachable moments for junior talent—bringing them into the process, sharpening their technical understanding, and helping them grow into stronger, more confident creatives.
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